• stacio
  • ROOT
  • 2018-10-01
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Recycling for the future


Question is does anyone really care about recycling in fashion and eco-friendly lines in manufacturing?

The simple answer is Yes, but with more and more of the younger generation taking advantage of the fast fashion for the quick fix to fit in to a certain look it can be hard for brands to approach these people to turn their heads and make them think about the impact on our planet.

Only recently did I have a conversion with someone about how to wash your Jeans and the fact of the matter is you shouldn’t really…only very rarely. But the person I spoke to seemed to think you should wash your denim, and that certain brands and companies are telling their customers to do so and with no conditioner (which is a total different topic all together…which I will speak about at another time).

It makes me wonder what these brands are thinking. Then it hit me…the more you wash your denim the worse it starts to look (bagging on the knees, fading etc.) then this makes you go and buy another pair, and another, and another... Which is great for their stats and profits, but is feeding this fast fashion generation.

Over washing a denim mix is bad for our wildlife, as most denim on the high street has polyester mixed in. Which, as most of you will know, is a manmade fibre and is plastic. You would have seen a lot of things in the news and social media about how plastic is affecting our rivers, seas and wildlife…so I am not going to go too much into this.

My main business manifesto is about being as eco-friendly as possible.

I first started creating my Jeans using pre-loved garments (mainly vintage clothing that could not be worn again…due to rips etc.) as part of the pocket lining. I still create Jeans like this now, but using a mix of pre-loved clothing and fabric that has no other use. The other side of using denim as my main fabric is using recycled denim, and buying from mills that are eco-friendly (see it’s not easy being green: why the fashion industry needs more ethical designers’ blog). I’ve used recycled denim in the past, and only a small amount of denim suppliers stock it. The percent of recycled to non-recycled fibre is 70-30%, without stretch. I haven’t come across a soft version yet. But like I have said in the past the mills I use have ways to reuse leftover fibres so nothing goes to waste.

(Examples of recycled fabrics used in our jeans)

I would always advise to invest in clothing that is eco-friendly, that will last, and that will be a classic look that you can wear time and time again.

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